Why choose genuine Epson ink?

Superior Image Quality

For photos as vivid as your memories. Epson inks are the highest quality inks you can put in an Epson printer. Years of research and development have gone into their formulation. The results are inks designed specifically to work with your printer, delivering stable long-lasting quality photos that cannot be matched by third party inks.

Longer Print Life

For brilliant photos that last and last. Permanence, or how long a photo will last before noticeably fading when exposed to light, is where third party inks are 'pale' in comparison to Epson inks. In a recent study, Henry Wilhelm a leading authority on photo longevity, projected Epson inks to last for up to 92 years¹ when used with Epson paper.

¹ PC World Magazine 9/03, test conducted using Epson Stylus™ C82 with Epson DURABrite® INK on Epson Matte Paper Heavyweight. Lightfastness Test Criteria for Epson Stylus Photo Printers.

Epson Stylus C82 Ink Test (Print life)
Stylus C82 ink test

Greater Reliability

Because we value your time as much as you do. All inkjet printers provide print head nozzle cleaning cycles to ensure reliable ink flow. Ink is consumed in these cleaning cycles. According to a study conducted by Torrey Pines Research², Epson ink cartridges require up to 260% fewer user-initiated cleaning cycles than third party ink cartridges.

Unbeatable Value

More prints per cartridge. Torrey Pines Research² stated Epson inks "consistently outperformed third party ink brands" when it came to the number of prints per cartridge. The study showed that Epson inks can produce up to 114 more pages per black ink cartridge and 19 more pages per colour cartridge than the tested third party brands.

² Torrey Pines Research Inc. California USA, Test of Epson Genuine Ink Cartridges vs. Non-Epson Ink Cartridges. For detailed test patterns and yield measurements see www.tpr.com. Test Report 1 OR Test Report 2

Epson Stylus C62³ Ink Test (Ink yield per cartridge)
Stylus C62 ink test
³ Epson Stylus C62 is the US equivalent to the Australian Epson Stylus C61.

Don't take the risk with non-genuine inks

In or out of warranty Genuine Epson ink can prolong the life of your printer. Clean Genuine Epson ink, contained in cartridges that feature high quality filters, actually works to protect your printer and its print head.

Non-genuine inks can lack the cleanliness and technology needed for Epson's finely tuned inkjet printers. Without these, the print head could be damaged and cost you for replacement.

Epson and Epson Stylus are registered trademarks of Seiko Epson Corporation. DURABrite is a registered trademark of Epson Australia, Inc. All other product brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks. © Epson Australia, Inc. 2004. CPD-16893 XXK 04/05 TBD.