Admark updates label press with Epson

December 2019

Admark Visual Imaging – SurePress L-4533AW
Admark Visual Imaging is a diversified family-owned business on New Zealand’s North Island whose label operations span wine & beverage, FMCG, boutique foods & products, industrial & chemical and more. The company didn’t rush their entry into digital label press technology; they waited, investigated their options carefully, and eventually chose the Epson SurePress L-4033A, which they have subsequently upgraded to the SurePress L-4533AW.

Admark Manager, Somphane ‘Somp’ Vanxay, explains: “The SurePress had a number of advantages, but the most important were Epson’s outstanding reputation for print quality and colour superiority. it provides a number of advantages including faster production speeds, opaque white to increase flexibility with things like transparent substrates, and a wider colour gamut to help us hit very tough colours for the corporate market, which makes up so much of our customer base.”

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