Case Studies

Journey to Personalisation

Journey to Personalisation

Published on 12/10/2017

We often hear the saying “don’t judge a book by its cover” yet, many people will before buying a product. How do we as business owners, encourage customers to look beyond the façade of our packaging?

In today’s Australia, breweries are a dime a dozen; it’s quite hard to stand out from them all. However, one company that is being able to do this successfully is Athletic Club Brewery, based in Ballarat, Victoria. The Brewery aims to provide customers a variety of their personal homemade brews and invite them in for a unique experience, or even a self-brewing session. From the popular Pale Ale to the Extra Special Bitter brews that they sell, one of the reasons this company stands out from the rest is their ability to educate audiences in the personal taste a brew can have and give small communities and individuals a unique experience that they won’t forget.

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