New premium Epson photo printer for home users.

March 2004

Sydney 2 March 2004: Epson Australia has released a new entry level home photo lab printer with fast print speeds and individual ink cartridges designed to make home photo printing easier.

The Epson STYLUS PHOTO R210 is a premium photo printer for home users. With new generation dye based inks, more efficient individual foamless ink cartridges and faster print speeds, the STYLUS PHOTO R210 delivers superb photo prints that are more durable and fade resistant than those made with previous generations of dye inks.

The STYLUS PHOTO R210 creates images with incredible detail, beautiful skin tones, sharper contrast and an ultra-wide colour range. Photography enthusiasts can print beautiful, frame-ready, BorderFree images on a variety of paper sizes and types up to A4.

To further protect photo prints against deterioration caused by light, gas [ozone] and water, Epson has re-engineered the structure of the dye molecules in the ink to create a new chemical compound. The result is a more durable ink with a higher gloss finish which provides greater longevity for prints.

For the faster printing speeds of the STYLUS PHOTO R210 (and other photo printers) Epson has developed a new foamless cartridge with a patented valve that allows a more efficient and even ink flow through to the MicroPiezo™ printhead. Earlier cartridges used foam filling within cartridges and a capillary action to filter and draw the ink through to the print head.

More information on the foamless cartridges and an animation of the valve action can be found at http://www.epson.co.jp/e/technology/sankei_7.htm.

The STYLUS PHOTO R210 uses six individual foamless ink cartridges (Cyan, Light Cyan, Yellow, Magenta, Light Magenta and Black) to deliver ink droplets down to a tiny 3 picolitres in volume at a 5760 x 1440 optimised dpi [with Resolution Performance Management Technology].

The STYLUS PHOTO R210 produces 20 x 25 cm photos in approximately 128 secs in photo mode and 10 x 15 cm photos in approximately 37 secs in fine mode (on Epson Premium Glossy Photo Paper).

The STYLUS PHOTO R210 also handles text with ease and can print a black or colour text memo A4 document at up to 15 ppm (pages per minute) in economy mode.

And the STYLUS PHOTO R210’s direct CD/DVD print capability allows home users to create an index for their photo or other archives right onto the CD.

The STYLUS PHOTO R210 supports PRINT Image Matching (P.I.M.) technology to help the user create the best possible prints automatically without complex colour corrections on a PC. Currently there are more than 130 P.I.M - enabled products from 20 manufacturers of digital cameras, printers and software.

The STYLUS PHOTO R210 is both Macintosh and Windows compatible with USB 2.0 Hi-Speed connectivity.

The Epson STYLUS PHOTO R210 is available now through Epson dealers for the recommended retail price of $249 including GST. For full specifications on this and other Epson photo printers please refer to www.epson.com.au.

For more information, to obtain high resolution images or to arrange an evaluation unit, please contact Bob Pritchard at CommunEcom strategic communications on 02 9960 6000, 0413 825 552 or via email at bob.pritchard@communecom.com.au

Further information:
Jane Ross
Marketing Communications Manager
Volume Products
Epson Australia
Phone: 02-8899-3680
jross@epson.com.au

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