Press Releases

Epson’s new PictureMate 250 and PictureMate 210 make photographs beautifully simple and lasting

October 2006

Sydney, September 2006: Epson’s new PictureMate 250 and PictureMate 210 4x6 portable home photo lab printers with a host of new features make printing high quality and long lasting photos beautifully simple and affordable for just over 28 cents per print.

The PictureMate 250 and PictureMate 210 use Epson’s photo optimised Claria (tm) Photographic ink with Epson’s PictureMate Glossy Photo Paper to print vibrant photos that have a print life longer than photos printed at a lab.

Epson’s PhotoEnhance software in the PictureMate 250 and PictureMate 210 takes the time and worry out of photo printing by automatically resolving image problems to ensure the finished photo shows the full advantages of the wide colour gamut and superior brilliance of Claria Photographic ink.

PhotoEnhance is a powerful tool that analyses images and corrects common problems encountered by amateur photographers like shadowed faces, backlit images and dull colouring, allowing anyone to create images to admire and share with family and friends.

The large colour LCD screen on the PictureMate 250 allows full PC-free editing of images such as red-eye removal and image cropping, and the creative framing and clip art software allows personalised printing of a single image, a selection of images, or a range of stored images with ease and speed.

With card slots for most digital storage cards, support for PictBridge and a print time of just 42 seconds for a 4x6 BorderFree (™) photo on the PictureMate 250, the PC-free PictureMates are beautifully simple to operate.

And with the optional Bluetooth module for connections to phones or other portable devices, and an optional rechargeable battery [PictureMate 250 only], the PictureMate is the perfect print-anywhere anytime home photo lab.

Claria photographic ink is the result of decades of research by Epson on ink and paper to produce long print life and brilliant colour that exceeds that available from silver halide and lab photo prints.

Colour photos used to fade because light and gases in the air break the bonds in the dye colour molecules on the print. Now with Claria Photographic ink the dye molecules contain more atoms with tighter bonding, and Epson has aggregated these stronger molecules into clusters and equipped them with atomic shields to reduce the likelihood of breakdown due to light or oxidation, thus giving longer print life of up to 200 years when stored in an album.

Epson has also released a new PicturePack for the PictureMate 210 and PictureMate 250 with a Claria Photographic ink cartridge and 150 sheets of Epson’s PictureMate Glossy Photo Paper that retails for around $42.49 RRP inc GST, making home printing extremely affordable at just over 28 cents per print.

The Epson PictureMate 210 is $249 RRP including GST and is available for purchase at consumer electronics retailers, computer superstores, mass merchandisers, office superstores and selected photo specialty stores.

The Epson PictureMate 250 is $329 RRP including GST and is available through selected retail outlets only.

High resolution images of the PictureMate 210 are available at: where you can log in using the email address and password .

High resolution images are available at: where you can log in using the email address and password <media>.

Both the Epson PictureMate 210 and the PictureMate 250 are available for review now.

To obtain a sample for media review, please contact Janina Nowowiejska at CommunEcom Strategic Communications on 02 9949 9788 or 0415 244 615 or via email at

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