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Epson gets Vivid

August 2015

Unique installation at Vivid 2015 festival uses Epson large installation projectors

SYDNEY, 7 JULY 2015 – When new media artist Joe Crossley approached Epson with his vision for an installation at this year’s Vivid festival the pitch went something along the lines of, “I need the best projectors that will give me mesmerising projection mapping and code-driven light shows in Martin Place high above divine fare from Sydney’s hippest purveyors of food and beverage.”

Quite the request. Crossley sat with the Epson team and further outlined his vision for “Transcendence” an installation that illuminated the daytime centre of the city with an impressive towering structure that wrapped around a special pop-up experience running the length of the Vivid Sydney festival in Martin Place.

Such was the uniqueness of Crossley’s vision that not only did he decide to purchase ten Epson projectors but the project also led to Epson sponsoring Crossley and Transcendence.

Crossley’s requirements were very specific as he explained, “I wanted very bright, sharp, vivid, large venue projectors that were easy to set up and adjust to get the exact look and effect I was after. Having looked at other projectors on the market it became clear that the best ones for this installation were the Epson G and Z Series.”

Powerful performance with easy maintenance and management features, Epson’s Z Series projector are capable of creating captivating presentations in virtually any venue with native resolution up to WUXGA. Boasting innovative features that deliver unparalleled image quality, the Z Series also offers cinema quality images, edge blending, 360° installation and arc and point correction allowing users to fine tune image geometry to perfection.

The Epson G6770WU WUXGA large-venue projector provides incredible colour brightness and WUXGA resolution meaning images are brighter, crisper and even more brilliant. Setup is a breeze with flexible, 360-degree installation and diverse connectivity options including HDBaseT. There are remote management functions and the G6770WU easily adapts to its environment with six optional lenses. Edge-blending capabilities enhance the experience with panoramic images and integrated curves and corners. Point and arc correction ensures that rectangular images are never compromised.

Crossley continued, “I found both the Epson projectors particularly bright and vivid and easy to set up. The keystone correction was amazing and really allows you to get exactly what you want. Having worked with many projectors over the years I have found Epson to be a brand that really understands the technology and the art. Their projectors are also known for their luminosity and vivid colours. In fact the colours these two projectors produce are way brighter than any other projector I’ve seen.”

He added, “Transcendence was a complex installation and the fact that we could move the images remotely and that they would morph the way we wanted them to was a massive plus. This is a very advanced feature of the Epson projectors and one not found elsewhere. It also means we could manipulate the images and use every centimeter of surface space without losing a single pixel. Again, a great example of Epson projectors proving how they are best in their class.”

For Crossley Transcendence was all about community collaboration, support and transformation. An inclusive installation that included scaffolding “exploding” and mirroring eight projectors Transcendence was a very powerful piece of work.

Crossley concluded, “The Epson projectors have quick corners meaning we can quickly line up the images and adjust them remotely. In an installation such as Transcendence it’s all about the brightness of the projectors and the Epson projectors really delivered here. They also excelled in the luminosity of every colour and just knowing you always have those 5000 lumens is amazing. With Epson projectors there is no loss of light when you change colour and the colours are always vivid, high contrast, extremely punchy and vibrant. We tested both projectors in a warehouse before we bought them and knew then they were special. When we saw the end result in Martin Place we knew that not only did we have the best projectors for the installation but also two of the best on the market.”

For more on Joe Crossley’s installations go to

Picture credits:
Joe Crossley at the Transcendence installation in Martin Place, Sydney as part of Vivid 2015 Epson projectors at work in the Transcendence installation in Martin Place, Sydney as part of Vivid 2015

About Epson
Epson is a global innovation leader dedicated to exceeding expectations with solutions for markets as diverse as the office, home, commerce and industry. Epson's lineup ranges from inkjet printers, printing systems and 3LCD projectors to industrial robots, smart glasses and sensing systems and is based on original compact, energy-saving, and high-precision technologies.
Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 72,000 employees in 94 companies around the world, and is proud of its ongoing contributions to the global environment and the communities in which it operates.

Epson Australia offers an extensive array of award-winning image capture and image output products for the commercial, industrial, consumer, business, photography and graphic arts markets, and is also a leading supplier of value-added point-of-sale (POS) solutions for the retail market. Epson is the market leader in Australia and worldwide in sales of projectors for the home, office and education. Established in 1983 Epson Australia is headquartered in North Ryde NSW and is a subsidiary of the Epson Group headquartered in Japan.

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