Setting up your own pop-up photography gallery is part art, part business. We can't help you with the artistic side of this venture - that's all up to your vision - but we can certainly help with the business side. So when starting a pop-up gallery, what are the first things you should know? Let's look at some fast tips.
You can't just start a pop-up willy nilly and suddenly become world famous. The most successful galleries have a clearly defined goal, and everything they do is designed to meet that one established target. In fact, as you read tips two and three below you'll start to see how even a slight change in goal could change how you approach the business side of your photo gallery.
So what are some common goals you could think about?
Your gallery's location and the time at which you host the event can make or break the success of your goal. Imagine trying to reach a new audience of young working people, but you host your gallery during business hours on a week day. What busy millennial is going to take time off work to show up? Probably not many.
During the planning stages of your pop-up gallery, consider these three points:
Now it's time to save money.
First, how are you getting your photos printed? Professional imaging companies can be expensive, especially for the high-quality prints you need for your gallery. But buying your own photo printer isn't as expensive as you might think. There's an up-front cost, sure, but it's a one-off. And the consumables won't be as dramatic as you've probably been led to believe - one cartridge of ink costs a similar amount to a single fine art photo printed by a third party, yet the cartridge can print multiple pictures. The more photos you print, the more your device pays for itself.
Other ways to save money:
To find out more about a photography printer that might suit you and your new pop-up gallery, check out the Epson SureColor P800 or browse Epson's range of photography and fine art printers.
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