Printing isn’t as straightforward as it’s been in the past. Rather than traditional printing methods reigning supreme, digital and label printing have grown exponentially. This has introduced several challenges for cut-sheet printing companies with limited revenue streams. With changing technological advancements, economic shifts and evolving customer expectations, these companies must explore diversification.

That said, this is a unique moment for cut-sheet printing companies to either grow their offerings or potentially fall behind the competition. One area that could prove fruitful is label printing. Tapping into this offering could help brands expand their focus to personalisation and flexibility, just what customers are looking for.

Let’s look at the benefits of entering the label market and discuss how Epson's SurePress L-4733AW is a gateway to diversification.

The Case for Diversifying Into Label Printing

As competition becomes fierce in various industries like food and beverage, health and beauty and more, demand for custom labels grows. In fact, the global stickers and labels market was valued at around 7 billion AUD in 2024, projected to reach around 11.7 billion AUD by 2033, per Market Data Forecast. This is especially true because brands want to stand out on shelves, and custom labels are one way to do that.

Additionally, market growth has fuelled the need for short-run, on-demand label printing, making it the industry standard. By adding label capabilities, print providers can tap into higher-margin jobs, opening doors to new and lucrative client segments. This diversification also enhances production flexibility, allowing businesses to respond quickly to changing customer needs and market trends while strengthening their competitive position. Label printing enables brands to introduce new products as trends change and customer needs shift with it.

Meet the SurePress L-4733AW

Whether you’re a cut-sheet printing business looking to branch out your product range or a small business hoping to customise packaging in-house, a digital label press is the way to go. But not just any printer will do. You need a solution that works as hard and as flexibly as your existing team, making it an advantageous addition to your business rather than one that bogs down production.

Introducing the Epson SurePress L-4733AW digital label press, the only digital press in its class with White Ink for prime labels and thin films. The printer is designed with cut-sheet printers in mind, making it an easy and seamless way to launch a new line of business without halting operations or having to endure a steep learning curve.

Top Features of the SurePress L-4733AW

Water-based Resin Ink for Versatile Flexibility

One of the standout features of the L-4733AW is its water-based resin ink set, which offers exceptional versatility across substrates. This ink technology delivers durable, vibrant results while maintaining compatibility with a broad range of materials, including paper, film and metallic media. It’s ideal for applications that require both high-quality aesthetics and practical performance. Additionally, it delivers a remarkable colour gamut, providing accurate spot colours and gradients necessary for brand-specific colour labels and packaging.

White Ink Support for Premium Applications

The inclusion of white ink in the SurePress L-4733AW unlocks a new level of creativity and premium application possibilities. White ink makes it possible to print on clear and metallic substrates, enabling striking effects, layered designs and opaque prints that stand out on store shelves. This feature is especially valuable for brands aiming to create sophisticated packaging or eye-catching specialty labels.

Compact Footprint Ideal for Space-Limited Environments

With its compact design, the SurePress L-4733AW is built to fit comfortably in environments where space is at a premium. Its streamlined footprint allows it to be installed in smaller production areas without compromising functionality or performance. This thoughtful design ensures that even space-constrained operations can benefit from high-quality digital label printing.

Low Environmental Impact

Sustainability is an increasingly important consideration in printing, and the SurePress L-4733AW is engineered to help reduce environmental impact. Its water-based inks are less harmful than solvent-based alternatives, and its energy-efficient design supports more responsible printing practices. This makes it an appealing choice for cut-sheet companies looking to meet customer expectations for both quality and eco-consciousness.

Low-Cost Entry and Easy Integration

Our digital label press is the only printing solution needed when it comes to breaking into the label printing market — and it requires minimal infrastructure investment. Its compact design fits in every space, meaning companies don’t have to upscale their office or warehouse space just to enter this new market. On top of that, it offers intuitive workflow and colour management tools, delivering hands-off and consistent finishes every time.

Rather than changing out traditional systems for this new one, the SurePress L-4733AW seamlessly integrates with existing digital and offset operations. This ensures business continuity as you introduce the tech to your team. Plus, it comes with training, workflow software and operational support so you can easily onboard operators without bottlenecks or confusion. Furthermore, the solution uses existing skill sets, so operators won’t have to relearn a completely new system.

Lastly, Epson’s SurePress L-4733AW reduces risk through scalable production capabilities, meaning it can keep up as demand increases.

Real-World Advantages for Cut-Sheet Printers

For cut-sheet printers, label printing with the SurePress helps achieve faster turnaround times and expand offerings without disrupting core services. It also improves customer retention and satisfaction by customising new packaging solutions that set specific brands apart from other industry competitors.

These solutions can be applied in various ways, including:

  • Small-batch product labels
  • Seasonal and promotional packaging
  • Personalisation and versioning opportunities

Partner With Epson for a Smooth Transition

Ready to grow your cut-sheet business into a broad printing solution for your customers? Epson’s SurePress L-4733AW is the ideal, low-risk solution as it offers top-notch features and customer support, training and onboarding services to boot.

Contact an Epson specialist to learn more about our SurePress solution and start diversifying your revenue stream today.

1. Compared with similar digital label presses priced at $250,000 (USD) or less as of May 2025.